Classmates.com - Site Redesign

Home page wireframe

As part of a two person IA team,
I transformed the home page experience. UEx strategy increased community engagement more then 65%, user-to-user communication 27%, and self-expressing user generated content (UGC) 6%
across the board.

Broadened social network analysis scope and depth, and evangelized a new user-centered design (UCD) experience. Targeted UX strategy increased 1 to many user communication 181%, 1 to 1 communication 22%, and drove active user-generated content up 134%.

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Global navigation wireframe

Implemented a new site wide global navigation with the home page redesign. This being the initial stages of a site wide redesign. Main objectives were to increase engagement by better surfacing and collection of user generated content, and by making the upgrade paths easier.

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Classmates.com - Site Redesign

Profile photo loader flow

This is a user flow of the profile photo loader from the home page. Providing easy access to the profile photo loader increased user generated profile photos.

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Classmates.com - Site Redesign

Guiding principles

These are high-level guiding principles for modules that serve a feed-like aspect to the site. These principles are for modules displayed in a default, collapsed state.

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Classmates.com - Site Redesign

Flows and linking

These are user flows illustrating user paths and linking strategy for various modules.

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